| Abstract |
| Recently, Domestic and foreign companies are focusing on information transmission using various human senses from way to depend only on visual. Now we can see signs of trying to use this method actively in our country.
In the case of cosmetic manufacturers, they have economical difficulties of different mold manufacturing and problem in the process of applying brand identity to cosmetic containers. Therefore cosmetic containers and package became similar shape.
The Purpose of this study is to propose an information transmission method based on tactile information for cosmetic industry. Among many different cosmetic groups, we designated toner and lotion, which account for more than half of total sales and the high usage regardless of age & gender.
In our research, we figured out problems about cosmetic containers with the visual information transmission method. And to solve this problems, set up a goal to propose application by using a tactile sensation. Through the questionnaire that using tactile adjectives, deducted specific tactile image in toner & lotion, and then suggested appropriate application. This study has searched for efficient tactile scopes and method in order to efficiently deliver information with existing visual information. |
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| Key Words |
| 촉각 정보, 브랜드아이덴티티, 촉각 이미지, Tactile information, Brand identity, Tactile image |
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