| Abstract |
| 100-year-old to survive the `Queer Hundred era began in earnest to fit the times as 100-year-old senior layers, including the target of one card to be released senior-related products. Therefore, Korea and the unique needs of seniors with emotional culture for sustainable development taking into account the life of the second pack that can be said to create a variety of value-added products for the active senior will be able to understand the development of the design.
Senior research methods include case studies of the theoretical consideration of each card image and the meaning of the text of the Jean-Marie Floch molding action semiotic analysis of the flow and the surface of the molding element are expressed in terms of information, which examined whether the incidence point.
KB Kookmin check card golden life initiative, with the economy as a leisurely three to lead a happy retirement life " and did not mean to act against the life implies that the value of utopian dreams and understand that could. Shinhan card Active senior credit cards, trend spotting (Trend Spotting) `. Well, it has not done in contrast to the trend as a leading credit card company to brighten people`s lives by the power of projecting Shinhan card is understandable. Foreign Happiner credit cards are `identity (homology)` visual representation `altruism` and made a contrast to the company`s credibility and weight as a reliable partner of the classic happy senior man enjoying happiness could understand. |
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| Key Words |
| 액티브 시니어, 신용 카드 디자인, 조형기호학, Active Senior, Credit Card Design, Semiotique plastique |
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