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Vol.42, No.0, 79 ~ 89, 2014
Title
An analysis of Attribute Represented by Signification on 3D Animation Kung Fu Panda - as the centre Semiotic Analysis of A. J. Greimas -
권상우 Kwon Sang-woo
Abstract
Based on the current network of digital media influence is immense. The limited information in the media environment of the new era of paradigmatic characteristics. 3D Animation is a cinematic genre and this time in the capacity of digital data in the data for the new trial. 3D Animation has been qualified as a video genre as well as a digital data. For this reason, was the subject of a new interpretation. And here hybrid of Eastern and Western cultural phenomenon that seems to pokes. 3D Animation and Game field that is representative. The representative example is 3D Animation `KUNGFU PANDA` the West`s technology will reproduce the culture of the Orient. In this study the properties and representation of Asian culture is to observe and analyze the symbolism revealed. So, this study examines the identity representation of the technology. And analyzes the symbolic reproduction of the target.
Key Words
쿵푸 팬더, 동양 미학, 기호 분석, Kung Fu Panda, Oriental Esthetic, Semiotic
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