| Abstract |
| The objective of this study is to analyze the relationship between a company`s intellectual capital and its performance and to explore the effects on competitive strategy. To this end, a quantitative survey was conducted using 121 questionnaires from experts in the fashion industry. The data was analyzed using factor analysis, correlation analysis, multiple linear regression, and cluster analysis. The findings of this study are as follows. First, the components of intellectual capital which have direct effects on the improvement of financial and non-financial performances in the fashion company were revealed. The `product innovation` and the `marketing capability` have a significant impact on the fashion company`s financial performance. The `product innovation`, `marketing capability`, and `customer assets` appear to have direct effects on non-financial performance. Second, this research reveals that the components of intellectual capital, which affect the improvement of financial and non-financial performances, are different according to the competitive strategy used. In the group differentiation strategy, the `CEO` and `information system` components have significant effects on the improvement of the financial performance whereas the `information system` and `customer assets` play important roles in the improvement of non-financial performance. In contrasted, the components which affect financial performance are `product innovation` and `relationship management capability` when analyzing cost advantage strategies. The components affect on non-financial performance are `product innovation` and `marketing capability`. |
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| Key Words |
| 지적자본, 성과, 경쟁전략, Intellectual capital, Performance, Competitive strategy |
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