| Abstract |
| In the post-modern era, there has been continuous efforts to satisfy users` psychological needs in designs. This paper examined the effect design has on users` self. In doing so, I argued that design aesthetics has a very important role in enhancing the user`s self. I first discussed the meaning of `design aesthetics` and `self`, and provided supporting psychological theory. I then examined the effects aesthetically-pleasing design has on various types of the human self. Finally, I discussed the importance of this research and how the results can be relevant for designers. The research is based mainly on review and application of literatures, and validity of the results has been supported through prior experimental findings from psychology. My main findings are as follows. (a) Aesthetic design can effectively signal a positive self-concept of the user to others. (b) Aesthetic design makes the user emotionally-uplifted, giving rise to greater creativity and self-efficacy. (c) Aesthetic design`s beauty premium effect is reflected back to its user, resulting in self-affirmation of one`s worth-based self-esteem. (d) Aesthetic design satisfies the user`s emotional needs and thereby connects the product to its user more easily, resulting in the product becoming a part of the person`s extended-self. |
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| Key Words |
| 디자인 심미성, 소비자행동, 자아, design aesthetics, consumer behavior, self |
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