| Abstract |
| With the rapid development of online commodity, contemporary consumers are using online more actively to inquire and pick where to go and where to stay. Therefore, a hotel`s image provided on line plays a very important role in consumer`s choices. Especially, a hotel`s lobby is a symbolic place to deliver that hotel`s overall image. This study choose four boutique hotels and four conference center hotels and compared and analysed their lobbies` color image featured online and investigated consumers` color recognitions.
After analysing each hotel`s color image through IRI color image scale, the result revealed like this; boutique hotels used colors which fit for adjectives like dynamic, free, cool, sensual, innovative and progressive. In case of conference hotels, colors which represented images like static, urban, noble, formal and calm were used. This resulted showed that each hotels tried to use color combination suited to their consumers` features and purposes.
Then a sample hotel in each categories was chosen to investigate consumers` opinion to esthetic element, attractivity, comfortability, pleasant element of colors used. The result revealed a conference conter hotel scored high in pleasant element, and a boutique hotel in esthetic element and attractivity. |
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| Key Words |
| 부티끄 호텔, 컨퍼런스센터 호텔, 색채 특성, Boutique Hotel, Conference Center Hotel, Characteristics of Color |
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