| Abstract |
| Recently the skin aging and cosmetics related industry got the attention in the anti-aging industrial field as the sunblock propensity to consume research according to the domestic status of the anti-aging cosmetics and anti-aging concern degree.
And the cosmetics majority of the new meterial and type could focus on the antiaging and anti-aging and the sunblock which is essential to the anti aging skin because of the photoaging was in the consumption growth till now, particularly, it can give the great interest of the business field and meaning since 2008 and progressed the research so that the object of this research could investigate the positive basis according to this and analyze.
The result of the research is as follows. First, the anti-aging concern degree could determine by the appearance concern, and pursuit of health 4 factors. Second, because the difference of the ultraviolet rays recognition according to the anti-aging concern degree looks at and that there is altogether the difference according to the skin type with the inappropriate SPF index number of the daily life and fields leisure SPF index number, daily life PA index number, and fields leisure PA index number the skin wrinkle generation awareness by the ultraviolet rays and difference of the inappropriate sunblock index number have the correlation and it seems to increase the consumption of the sunblock more afterward. Third, the sunblock propensity to consume according to the anti-aging concern degree, that is, it was exposed to have the effect that it classified the reality of usage and purchasing behavior and the blocking agent purchase experience, the product reason for selection, continued blocking agent purchase intention, and result of investigating and analyze in the blocking agent purchase about the consideration and blocking agent purchase place note nearly.
In the anti-aging beauty product field through the result described in the above, it could reconfirm and to emerge as the future business keyword item the skin aging and cosmetics related industry is the necessary on the anti aging skin and the consumer product soldier sunblock propensity to consume of the anti-aging cosmetics is in the consumption growth till now, it has the great interest of the business field and purport. And the area of the research can be extended to the wider analysis with product data application and the result of this research can be generalized and utilized as the various analyses. |
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| Key Words |
| 항노화, 자외선차단제, 화장품소비성향, Antiaging, Sunblock, Propensity to consume |
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