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Vol.41, No.0, 99 ~ 111, 2013
Title
A Study on Development of Symbolic Image for Cultural Products of Daegu - Analyzing of how local cultural products can strengthen the city image -
전영옥 Jeon Young-ok , 정시내 Jung Si-nae , 나건 Nah Ken
Abstract
Tangible and intangible assets that each city possesses can give citizens considerable cultural pride. These assets also highlight each city`s charm and stimulate visitors` curiosity and cultural desire. They also induce the visitors` desire to come back. In this point of view, cultural goods that actively commercialize the city`s historical and cultural assets are very precious symbols. Cultural goods are valuably used as a medium that contribute not only to the creation of jobs but also in activating local industries. At present, Daegu`s image is comprised of regional and weather characteristics that all basins have as well as the textile industry, and the political and social issues in the past. Thus, the need to overhaul this image is consistently raised. Therefore, this study analyzed some succession cases of other areas` cultural goods and referred to them in extracting a symbolic image of cultural goods that can effectively represent Daegu. Then, by analyzing values within various ranges that Daegu has, this study also suggested a symbolic image that can reflect the cultural goods in terms of the city`s tangible and intangible assets. In conclusion, Daegu Modern Alley and Daegu Apple are selected as the core images of Daegu`s cultural goods. In addition, it is said that efforts to reinterpret and discover Daegu`s potential image should be prioritized over the development of a new cultural symbol. If the ways to consistently commercialize and promote Daegu`s symbolic image are arranged, it is possible for Daegu`s symbol, which is newly reinterpreted as Daegu`s cultural goods, to have continuous vitality and strong recall among visitors as a special city.
Key Words
도시 문화상품, 대구 상징 이미지, 도시 정체성, Cultural Product of City, Symbolic Image of Daegu, City Identity
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