| Abstract |
| This study is an empirical study to clarify the framing effect of interface design factors. In the study, the framing effect of interface design factors was examined focusing on the color which is commonly perceived first and induce user`s emotion.
The results of this study showed that a framing effect existed when either background color or text color was differentiated although a framing effect did not appear when emphasized color was used for a selection option. In addition it was possible to find that it is necessary to include not only two extreme colors but also various colors between them in the future study.
This study confirmed that the framing effect of the color, which is one of the most important interface design factors, exists. Therefore, study of the framing effect of other interface design factors might encourage academic advance of design discipline. |
|
|
| Key Words |
| 프레이밍 효과, 인터페이스 디자인 요소, 색채, framing effect, interface design factor, color |
|
|
 |
|
Full Text