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Vol.40, No.0, 305 ~ 315, 2013
Title
A Study on Characteristics and Consumption Revitalization Strategies of Sustainable Fashion Industry - Focused reused and recycled fashion industry -
윤수인 Yoon Su In , 진기남 Jin Ki-nam , 강혜승 Kang Hae Seung
Abstract
Due to the skyrocketing fast fashion industry, consumers have shown behaviors that are far from sustainability, which is the megatrend of 21st century, such as overconsuming and rapidly disposing clothes. Consequently, amount of disposed clothes has excessively increased and led to global pollution like landfill. In this study, in order to recognize the severity and solve problems associated with landfill issues, we seek ways to activate recycling fashion industry, reusing and recycling without generating waste. The scope of the research included reuse and recycle fashion that are on disposal stage of the life cycle of clothes (excluded down-cycling). In-depth interview, targeting the interested parties who work in reuse and recycle fashion industry, was conducted for a research method and through the interview, revealing the characteristics of reuse and recycle fashion industry. As a result, seven characteristics were found and the contents are: `only and unique design,` `hand-made low production quantity,` `ease of procurement of raw materials,` `design-oriented customer group,` `environment-oriented customer group,` `delivery of accurate information,` and `maximization of the use of SNS and images.` Lastly, thought-provoking points, based on the results, were discussed.
Key Words
심층면접, 지속가능한 패션 산업, 특성, in-depth-interview, sustainable fashion industry, characteristics
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