| Abstract |
| Because of be said to is being the Blemish Balm, the BB cream was the product which is made in order to calm down and protect the skin receiving impetus on after the skin surgical operation including the peeling or filling, and etc. However, while the various function including the complexion correction, anti-ultraviolet, and etc. was merged since the face and spirit makeup which it seems to be young became the topic, it was gradually generalized.
In many consumption and new product in floods, since the cause for the skin trouble is expected due to the information delivery which is wrong that BBcream is the actual condition without the formal standard classified in the classfication of the cosmetics and the consumer as to this, chooses the exact choice, the necessity to the object of this research checks the BB cream is raised. The skin recognition according to this tries to be helpful to the cosmetics development direction guidance efficient, basic data and research based on the research that it looks into the recognition of the BB cream according to the makeup concern degree and makeup concern degree and BB cream propensity to consume.
The method of study looks into the demographic characteristic of the research subject and analyze about the BBcream consumption characteristic whether it is the makeup concern degree and BB cream according to the makeup concern degree whether it is the skin or not or not.
Directly the researcher collected. And collected analysis of data were verified in the significance level 5%. And by using the statistic processing SPSSWIN 18.0 program, they analyze.
In the result described in the above, the concern degree of the makeup has an effect on the consumption characteristic of the BB cream, that is, the reality of usage and purchasing behavior and can be reflected in the various effect of the makeup according to this and method suggestions. |
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| Key Words |
| 메이크업트렌드, 비비크림, 인지도와 만족도, Make-up Trend, BB Cream, Awareness Satisfaction |
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