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Vol.40, No.0, 221 ~ 231, 2013
Title
Medium-function of Design as seen by Marx`s `Capital` - Focused on a Medium-function of Money of Capital structure -
김영찬 Kim Young-chan
Abstract
The purpose of this study is to understand Marx`s Capital, through which the design is to understand the characteristics of the medium. Currency pricing based on product price and trading tool. Currency exchange tool. But in the process of exchange of the exchange is transformed into the host. To have a lot more money, that is tempting to pursue surplus value. This is a structural problem, not a moral issue. This design also same. Design is created `for human beings`. Design is artifacts, and `act` and `form`. However, these artifacts are made for the purpose of humans makes them dependent on the morphological order. Designed for humans is lost its purpose. The design for the design alienates humans. This is not a matter of personal and social problem. The design is according to personal taste and sensibility. But that should reflect on the social effects. We exist as a master of the media, in order to constantly reflect on the structure and must be managed.
Key Words
화폐, 영여가치, 커뮤니케이션 매체, Money, Surplus value, communication method
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