| Abstract |
| Contemporary consumer taste leans toward considering not only product quality but also the esthetic and artistic aspects that include cultural value.
Taking as its subject the tenth poem of Yuseonsa, the sole extant piece of handwritten caligraphy of all 231 works left by Nanseolheon, a historical figure from Gangneung, the study aims to develop it as a pattern design that may be applied to cultural products. Since there exists one single piece of caligraphy handwritten by Nanseolheon, developing it into a pattern design should be tantamount to development of a design that is more precious and valuable than anything else.
In a thesis preceding this study, the research has proposed a method for developing a pattern design that taps into the works by Heo Chohui whose penname is Nanseolheon. As a follow-up thesis, the current study aims to analyze Nanseolheon`s works and develop them into a caligraphic pattern design in implementation of the method proposed earlier on. In producing the pattern design, individual characters in the handwritten caligraphy of Yuseonsa that is composed of thirty-five letters are taken as its motif to be incorporated into the fusion of traditional colors and modern formativeness, which is then arranged into a harmonious composition. The design thus developed, when applied to tea products and other products like fancy stuffs and textile design, will be used as a new design motif in production of various cultural products.
By applying it to cultural products, the research aims to develop new tourist products, thereby contributing to revitalization of the region`s economy by satisfying tourists` consumer appetite with diversified tourist products and differentiated cultural products peculiar to the region. |
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| Key Words |
| 패턴디자인, 문화상품, 난설헌, 텍스타일디자인, pattern design, cultural products, Nanseolheon, textile design |
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