| Abstract |
| The expansion of fashion designers into interiors through their home collections has provided an opportunity for the activation of textile design and textile product development which have played a core role in connecting the fashion and interior industries. The purpose of this study is to understand this new design trend in the textile industry by understanding the background factors and analyzing the success of this trend.
Since the pioneering efforts of Paul Poiret in Europe, many fashion designers in Europe as well as in the U.S. have begun to launch home collections. Ralph Lauren develops home textile designs based on its fashion runway sensibility and has been developing a broad market with distinct characteristics between the Ralph Lauren collection and the Lauren Ralph Lauren brand, which target different markets. Calvin Klein has been absorbing various levels of customers by developing home textiles based on its brand aesthetic, combined with new design elements and attempts at diversification based on the character of product and price. Ever since Ralph Lauren and Calvin Klein launched their home collections, these two designer brands have become leaders of home fashion in the U.S. market. Missoni achieved great success in the U.S market by offering its luxury aesthetic in affordable products in collaboration with Target.
Factors contributing to the success of fashion designers` home collections that are likely to continue to support this trend are mutual cooperation and the promotion of industrial development by activation of license contracts and collaboration; lifestyle brand pursued by fashion designers that emphasize expanded their creativity; and the ability to accommodate lifestyle changes among modern clientele.
By providing high-quality textile designs, fashion designer brands` home collections have been contributing to the enhancement of life and culture, have contributed to the development of the textile design industry and added value to the product as well. |
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| Key Words |
| 홈 컬렉션, 텍스타일 디자인, 홈패션, Home Collection, Textile Design, Home Fashion |
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