| Abstract |
| Local governments are searching for their own unique historical and cultural resources and actively using them to develop a variety of cultural products, as a specialized business aimed at establishment of regional identity and external promotions. Development of cultural products is a useful tool for strengthening regional image and revitalizing the local economy by maximizing the unique historical and cultural resources. Therefore, this study designated a historic figure of Gangneung, NanSeolHeon Huh Cho-hee as a historical and cultural resource to be used as a cultural product, and intends to explore methods of developing her works into pattern designs by reorganizing them through visual images.
As a first step of study, the historical and cultural resources development of Gangneung and its cultural products development strategies and methods were researched to identify the utilization proportion of NanSeolHeon`s works as cultural products. As a reference, the NanSeolHeon Cultural Festival, which began in 1999, was researched and analyzed to present a development method. In addition, this study presented a method of developing patterns to be used as cultural products by developing intangible images to be tangible after analyzing the works of NanSeolHeon, knowing that her works had hardly been used, despite the historic value and weight.
Even though it was challenging to visualize the intangible images, since her works were Chinese poems (language) written in calligraphy, a method of developing pattern designs that use the calligraphy as a visual form was presented, based on her handwritten poems, as part of image strategy study.
The developed pattern designs will hopefully lead to development and creation of creative high value-added cultural products that will achieve differentiation from other regional cultural products and generate economic benefits. |
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| Key Words |
| 역사문화자원, 문화상품, 난설헌 허초희, 패턴디자인, 강릉, historical and cultural resources, cultural products, NanSeolHeon Huh Cho-hee, pattern design, Gangneung |
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