| Abstract |
| The social network games(SNG) are rapidly growing in the game industry since it is introduced with social network services based on social network platform. The concept of SNG is combining the meaning of social, network, and game. This paper reviews the definition and the characteristics of SNG from the previous studies and derives the factors of playing SNG from the analyses of importance order for SNG playing factors using AHP in the models suggested by the recent studies. The social character of SNG is the more critical factor than game character. The result shows the importance of SNG playing factors in the order of social bonding - interactivity - use of time - fun and its most critical factor is the enforcement of social bonding. This study implies that the social character of SNG is acts the most decisive role for playing. |
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| Key Words |
| 소셜네트워크게임, 이용요인, 소셜네트워크 특성, Social Network Games, SNG Playing Factors, Characteristic of Social Network |
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