| Abstract |
| The utilization of SNS (Social Network Service) is elevates as a business promotion, brand image and new marketing communication with increased user of SNS.
The advanced company has already applied that actively in communication of employee and R&D with SNS. recently, there are some company which has started communication with customer through facebook fanpage in the country but the utilization is only in the introduction stage.
Syncapse Corporation, a company of analyze cocial media, has investigated the economic value of facebook fanpage with 4,000 people in North America indicated that a fan of fanpage has higher preference of brand and royalty than Therefore, the value of a fan in fanpage estimates $136.38 per year.(DMC Media Marketing, Team 2010)
Samsung Research Institute for Economy expect the social power effect will be widely increased in overseas top 10 trend of 2012 and SNS will be tremendously growth.
Facebook which is elevates utilization as a new marketing communication of SNS is quickly come out social marketing channel with various contents and communication with customer. Accordingly, this research would provide the effective contents constitution of company facebook and operation strategy by analyzing fanpage contents of company in facebook which is the most popular utilization of SNS. |
|
|
| Key Words |
| 페이스북 팬페이지, 콘텐츠 전략, 포스팅전략, Facebook FanPage, Content Strategy, Posting Strategy |
|
|
 |
|
Full Text