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Vol.38, No.0, 189 ~ 199, 2013
Title
A Research for package design of provincial specialty associated with tourism - The case of garlic processed food -
강명옥 Myung Ok Kang
Abstract
In human history garlic has been believed having a number of beneficial effects on human body. In 2002, Time selected garlic as the 10 healthiest foods in the world and National Cancer Institute announced garlic has the outstanding anti-carcinogenic effect among about 40 cancer treatment foods human consume. Despite Korea is the one of leading countries in the amount of garlic consumption around the world, commodification of garlic is still staying in the level of undeveloped. Now days, the consumption of processed food is swelling and society has an increasing concern of health. To meet the demand of these trends, main garlic producers should spur manufacturing of processed garlic food that is able to produce and sell all year around. Also, by being connected to tourism, it will bring many favourable effects directly to the local society; finding source of profit for the farming and fishing community, wealthy community building, and regional industry economic revival. In this study, we have done a detailed analysis on the package design of processed garlic product manufactured from local producers by comparing with equivalent of Aomori-hyun, Japan. The purpose of this comparative analysis is to identify the problems and propose the way to improve for enhancing the competitiveness of the package design in the market. Further, we seek the way to develop the local specialty associated with tourism for reviving the local economy.
Key Words
지방 특산품, 마늘가공식품, 패키지 디자인, Local specialty, Garlic processed food, Package design
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