| Abstract |
| In the recent media environment that is rapidly changing, the appearance of SNS, the third generation media, based on Web 2.0 has extended the opportunities of expression and communication. SNS communication is not just used for simple text-based mutual communication but also actively uses the emoticons and now the types of emoticons have become diversified including graphics, animations, photos, and even movies. Thereupon, to analyze the design of diversified emoticons, this study conducts theoretical consideration on SNS and chiefly examines the types of applications and mobile messengers and also the representative mobile messenger. This studies emotion as the emotional design of KakaoTalk and also the types and characteristics of emoticon, the compound of emotion and icon. And among the emoticons, the study analyzes convergence showing the highest frequency of use regarding the expression of design in the aspects of the complex elements and the themes of moving, expression types, and also the effects of expression. According to the result of analyzing the convergent design of KakaoTalk, first, complex elements mainly consist of illustrations and typography as the mainstream and complementing elements. Second, regarding the themes of moving that enhance an emoticon`s impact, most of them are the certain parts of a person or the recognizing aspects of typography. Third, the expression types for conception or abstraction are mostly the simplified semi abstract form. And the expression effects of originality or playfulness are partly expressed in design, but it is hard to find visual pun factors. Based on this study, it will be needed to continue study for the design quality of emoticon such as research on user preference or recognition on convergence emoticon. |
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| Key Words |
| 소셜네트워크사이트, 모바일메신저, 이모티콘, Social Network Site, Mobile Messenger, Emoticon |
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