| Abstract |
| The Character Industry expanded into the festival market in 1995. Utilizing the annual reports released by the Ministry of Culture, Sports and Tourism from 2009 - 2012, the research found that 63.33% of those Culture and Tourism Festivals utilized characters. Also, the number of festivals implementing the use of characters are steadily increasing. Concurrently, a variety of issues and problems were found at those festivals using characters. In order to identify and address these problems, the study used three approaches. The first approach was the verification and impact of characters to the festivals. The second was the analysis of festival assessment reports. The third was a survey of the Culture and Tourism Festival operators. Also, the study introduced a case study to address the problems of the researched festivals as well as suggesting four strategies to enhance the value and longevity of a festival`s character. |
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| Key Words |
| 캐릭터, 캐릭터 산업, 축제 캐릭터, Character, Character Industry, Festival character |
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