| Abstract |
| Currently, importance of intangible asset including design and contents has been growing as the important source of corporate competitiveness in our society. To vitalize the investment of contents developing industry, the fundamental law of cultural industry promotion prescribes designating an organization to evaluate the value of cultural products and technique in 2009. It also prescribes the support of the value evaluation organization and appraisal fees. Therefore, the potential value of domestic characters needs to precisely evaluated for the future national character design.
This research put its purpose on presenting key valuating factor for evaluation of character design and verifying the effectiveness of quantificational index extraction.
In the measurement of character image factor by Semantic Differential Method, ten valuation basis - pleasant, unique, warm, lovely, new, cute, dynamic, hopeful, fantastic, pure - are used to measure fourteen characters. This research contributes to character design development in a corporation. |
|
|
| Key Words |
| 캐릭터 디자인, 선호이미지 요인, 의미미분법, Character Design, Preferred Image Factors, Semantic Differential Method |
|
|
 |
|
Full Text