| Abstract |
| Design can impact on a corporate`s economic value enormously. As it allows corporate`s intangible assets to be substantial via utilizing five senses of human body, world leading corporations are treating design as their top priority task of business strategy and let design department to intervene deeply from the early stage of a project phase. In order to strengthen their equity, they are not only exploiting design to follow technologies that are already driven. They are intended to develop technologies as a tool for realizing a beautiful design.
The purpose of this research is to examine how introduction of corporate`s design management influences in their stock price market. The right design management allows firm to create innovative business model that generates greater profit. Contributing in pursuit of profit satisfies the business objective can be shown as a high growth rate in the stock market in return. The bottom line is that the right design management decision helps corporate to increase in its comprehensive business value in near future. |
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| Key Words |
| 디자인 경영, 디자인 전략, 주가상승, Design Management, Design Strategy, Rise in Stock Price |
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