| Abstract |
| This study for the brand mark over the current trademark law in determining whether the similarity of appearance, the title, as a visual representation of ideas in design, appearance confine a more objective approach was to seek ways.
The final evaluation model based on quantitative data of the existing judicial decisions logically, qualitative analysis through comparison with the screening decision on verification issues in the recognition and consistency as a screening measure of decision and judgment based on the results of objective evidence as a qualified will be able to play a role.
Similar criteria of the brand, particularly in the consumer`s position stated in the current trademark law, ie, overall, objective, an objective yardstick for yigyeokjeok observation in order to give brand mark on the form of empirical psychological research has been developed.
Subjects in research methods through an intuitive recognition of the morphological structure of the brand due to differences in their ability to test each element and accordingly quantified by assigning weights to propose efficient criteria.
The final evaluation model based on quantitative data of the existing judicial decisions logically, qualitative analysis through comparison with the screening decision on verification issues in the recognition and consistency as a screening measure of decision and judgment based on the results of objective evidence as a qualified can act shall be deemed to be. |
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| Key Words |
| 브랜드마크, 유사성, 식별력, BrandMarks, Similarity, Discrimination |
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