| Abstract |
| This study tried to know the clothes coloration preference, personality and the degree of fashion leadership targeting the man group over age of 20.
The Criterion of demographic factor is consisted of age, marital status, academic background, occupation, monthly income, residential district and fashion interest. Clothes color preference could be defined stimulus picture combined shirts with tie and semantic differential scales measuring accordingly response, personality measurement used 16 characteristics factors which was suggested by Cattel, R.B. and fashion leadership and confidence measurement was consisted of questions which was used by Shim S, Kotsiopulos, A.,Knoll, D.S. Respondents was targeting 432 adult man residing at Seoul, Gyeonggi district and Pusan, Gyeongnam district, and data analysis was using SPSS 13.0 statistical package.
The meaningful difference was indicated with degree of clothing color preference, personality and fashion leadership between groups according to demographic factors in adult man. In differentiating various characteristics of adult males, age, marital status, academic background, occupation, and monthly income were found to be important variables. It was shown that there is no difference in clothes coloration preferences, personality characteristics, fashion leaderships according to residential district. |
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| Key Words |
| 인구통계학적 변인, 의복배색선호, 성격특성, 유행선도력, Demographic factor, Clothes coloration preference, Personality, the degree of fashion leadership |
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