| Abstract |
| Because of the improvement of economic standard and effects of entertainers such as Korean wave star, etc. in Korea, men`s interests in appearance are increased and expenses investing beauty are increased day by day. For the social phenomenon, the demand of cosmetics for teenage male youth must be increased. But, there is neither material nor academic study which can support it, so this study was conducted. This study firstly analyzed social phenomenon focusing on appearance, grasped preference and skin characteristics of teenage male youth, investigated color, container form and quality of cosmetics for them through the survey of about 200 teenage male youth and drew the results. Also, it prepared the guide of following studies by grasping problems and limitations of study through the survey. |
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| Key Words |
| 10대 남자 청소년, 화장품 용기, 색채, Teenage male youth, cosmetics package, color |
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