| Abstract |
| Recently, airline establishes the strategy to maximize the branding effect of the attendant`s uniform as a marketing tool. However, the low-cost domestic airlines are not positive in building the brand image through the uniform due to the operational cost savings structure. Especially, an efficient design is required for the uniforms of the low-cost airline flight attendants because they work in the limited spaces and perform their role as a multi-player. However, the low-cost airline follows the major airline uniform style and the previous studies only focused on the design development and image analysis of the major airline.
The purpose of this study is to develop the uniform design for the low-cost airline flight attendant reflecting the work environments and jobs as a low-cost airline flight attendant. This can maximize the work efficiency and marketing effects through the uniform. First, the characteristics of purposiveness and multi-function are drawn based on the analysis of work environments and jobs of flight attendants of low-cost airlines. Second, the fundamental elements for the development of uniform such as symbolism, functionality, aesthetics and economic feasibility are discussed based on the previous studies. Third, to maximize marketing effects through the uniform, corporate identity and the uniform design of domestic low-cost airlines are examined.
Based on the these basic research, the uniform design of flight attendant was developed and the product development and design evaluation is proposed for the future study. |
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| Key Words |
| 저비용 항공사, 다목적, 다기능, low-cost airline, purposiveness, multi-function |
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