| Abstract |
| This paper looked into how consumers use outdoor wear in accordance with their life style for who have ever purchased the outdoor wear and surveyed the type of life style and intended to analyze the use of outdoor wear for contributing to outdoor wear business marketing strategy.
The research methodology of this paper was questionnaire survey and the subjects of the survey were the consumers who have ever purchased the outdoor wear. The statistical data were analyzed by factor analysis, cluster analysis, ANOVA, and Scheffe test.
The findings of this paper were as follows. First, the types of lifestyle were classified into three groups, "outgoing leisure activity type", "passive type" and "home financial consideration type". Second, when it comes to the differences among the lifestyle groups in use of outdoor wear, there were significant differences among them. The "outgoing leisure activity type" consumers generally actively used the outdoor wear for the diverse purposes. Third, in regard to outdoor wear purchase behavior, the subjects generally preferred the outdoor wear with high moisture absorption. The difference among the groups were the selection criteria and the satisfaction with the outdoor wear. The "outgoing leisure activity type" consumers considered quality, design, material, color important as the outdoor selection criteria. They also were satisfied with quality, design, and color of the outdoor wear. |
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| Key Words |
| 라이프스타일, 등산복 활용성, 등산복 선택기준, 등산복 만족도, Lifestyle, Use of climbing wear, selection criteria, satisfaction |
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