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Vol.37, No.0, 265 ~ 277, 2012
Title
A Case Study on the City Brand Vitalization through Urban Color Design - Focused on the City of Galway and Cork in Ireland -
이혜주 Lee Hye-joo , 류은숙 Ryu Eun-suk
Abstract
The urban colorscape is a crucial element which satisfy both emotional and functional value through raising emotional and favorable city brand image. The soft touch of the city color design can contribute to not only an increase in tourism and investments but economic growth. In this paper, the urban color design of Galway city and Kinsale region of Cork city in Ireland have been selected for successful case study, because the color design quality of sustainable, emotional and environment friendly image contributed to the tourism and the economic growth as well.
Key Words
도시색채디자인, 도시브랜드리사이클링, 아일랜드 도시색채디자인, urban color design, city brand recycling, Ireland urban color design
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