| Abstract |
| The purpose of this study tried to look into the concept of the inner beauty and health promoting food with the change of perception of the anti aging and take a view of the Korean beauty market which also looks into the beauty concern degree anti aging cosmetics and inner beauty both domestically and in overseas.
The method of this research irradiated the inner beauty preference difference according to the beauty concern degree through the anti aging, beauty concern degree and concept of the inner beauty, health questionnaire method.
While the anti aging cosmetics and inner beauty market constantly, the launch the various form products including the beverage, capsule, powder, and etc. in the cosmetics industry and drug manufacturing industry.
In the result of looking into with the inner beauty brand shown up in the advertisement and brand implementing the offensive marketing through the advertisement media, Amorepacific`s V=B program and CJ Cheiljedang Innerb and Cheongyungin of LG.
The major item of the country`s inner beauty is the whitening, sliming, and 3 anti aging. And recently the inner beauty consumption is the growth acceleration tendency.
As to the overseas inner beauty case, in Asian countries, the consumption of Japan and China is conspicuous. And the various products are launched in the venture cooperating partner Inneov established along with Loreal and U.S. tries Nestle including the health beverage market. which is helpful to the skin care for the beverage and food since 1980`s in order to enter the aging prevention market French food companies having the large-scale potentiality.
There was the difference which it is and the help, the right information transfer and selection method can be proposed to the inner beauty products development direction guidance of the various dosage forms the efficient multifunction a kind of basic data, the result of the inner beauty preference according to the inner beauty of the interior of a country beauty market and beauty concern degree can reflect this research in the ground. |
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| Key Words |
| 이너뷰티, 안티에이징, 뷰티관심도, 선호도, Inner beauty, Anti aging, Beauty concern degree, Preference |
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