| Abstract |
| The innovativeness factors positively experienced and accepted by innovators are highly valuable comparing with those by non-innovators because innovators` opinions and decisions have a strong influence on potential users of a design-centered innovative product. Therefore, a survey was conducted in order to find out the innovativeness factors positively experienced and accepted by innovators.
The results of the survey were analyzed in terms of three user values: individual value, social value and functional value. Among 8 innovativeness factors introduced in a previous paper, self-expression, emotion and stimulated elevation belong to the individual value, social prestige and sharing with others belong to the social value and convenience, learnability and usefulness belong to the functional value.
The results of the survey showed that there were significant differences between two user groups when they evaluated design-centered innovative products. The result of innovator group`s evaluation was higher than that of non-innovator group in terms of the individual value except emotion and the social value. Therefore, it might be possible to conclude that the individual value and the social value might be more valuable to innovator group comparing with the functional value. In addition, it is believed that such results of this study will contribute to an effective design-centered innovation in the future. |
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| Key Words |
| 디자인 중심의 혁신, 혁신성 요인, 사용자 혁신성, Design-Centered Innovation, Innovativeness Factors, User Innovativeness |
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