| Abstract |
| The study about potentials of organic cotton fashion products is under active discussion but not its colors now. The purpose of this study is to understand consumer`s feedback for eco-friendly fashion products and to develop the materials of various colored organic cotton. The SPSS 16.0 Package program were used to analyze Frequency, t-test, ANOVA, Duncan test.
First, the color of organic cotton t-shirt chosen by consumers for living wellbeing life revealed to be in the order of natural beige, chemical dye stripe, chemical dye white, natural stripe and chemical dye green. Second, after explaining to the participants about the chemical dye treatment of organic cotton products and its effect, the level of eco-friendliness of natural color products than dyed producted revealed to be high. Third, the chemical dye treatment color products showed the biggest change in frequency among the participants after the explanation, and it was not changed for the organic cotton natural color products. Fourth, the level of perception on eco-friendliness revealed to be lower after the explanation on chemical dye treatment. Fifth, it was found that the group with high prior knowledge on organic cotton was highly assessing the level of eco-friendliness of organic cotton products. |
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| Key Words |
| 오가닉 코튼, 환경 친화적 패션상품, 색채 감성, Organic Cotton, Eco-friendly fashion products, Color Emotion |
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