| Abstract |
| Collective Marks for Geographical Indications started focusing on EU are requiring the conversion of a recognition, while it showed up as a methodology of a co-brand strategy by generalizing through the conclusion of FTA(Free Trade Agreement) in our society. Most of the scholars explain the Pavlov`s classical conditioning as the theoretical backgrounds of co-brand strategy, which are based on the unique effects such as acquisition, extinction, and generalization. By the way comparing the demands of the times, theoretical background and research status about the effects of Collective Marks for Geographical Indications showed up as the core factor of a co-brand strategy are wholly lacking at the present. So the researcher found that the major three factors in the Pavlov`s classical conditioning applied to verify the effects of Collective Marks for Geographical Indications could draw the positive results as well as the possibility of the theoretical background derived from the effects of Collective Marks for Geographical Indications in the this study. I addition, this study could be applied to the theoretical bases to verify the related industry development as well as the sales increase of the Collective Marks for Geographical Indications in the various items presented by case study. |
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| Key Words |
| 고전적 조건화, 지리적표시 단체표장, 공동브랜드, classical conditioning Model, The Collective Marks for Geographical Indications, co-brand |
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