Abstract |
This study examined the smart phone user-behavior exploratory to identify the characteristics of the early smart phone users and acceptance factors of the smart phone. These were developed to 9 factors, under the in-depth interviews and online survey, which are the accessibility, social influence, functional factors, cost, mobility, emotional factors, user interface, service interface and personal innovativeness. The smart phone user characteristics and acceptance factors can be used as an effective Implication on the adoption and usage of a new media in the future. |
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Key Words |
초기 스마트폰 사용자, 스마트폰 사용자 특성, 스마트폰 수용요, Early Smart Phone User, Smart Phone User Characteristics, Smart Phone Acceptance Factors |
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