| Abstract |
| With development of scientific technology, modern society in the 21st century is changing more and more rapidly. Art also has extended its expression fields according to development of scientific technology and industry.
In the rapidly changing modern society, the spread of visual images has been increasingly promoted, and modern people are exposed in the flood of various visual materials.
The technology development in video media led the boundaries between popular culture and art to collapse. In this regard, the music video, as the cultural product, is a genre that begun to make a mark, as cultural media environments have become computer-oriented, as well a ubiquitous cultural form.
Pop art is interdisciplinary art to be interpreted in various meanings of accepting environments, which have been constructed through development of industry and formation of consumer society in the mid 20th century. In spite of harsh criticism such as excessive jump on the commercialism, it has approached real world more positively, and actively and shown popular features in view of objet troupe with living patterns of modern civilization reflected, utilization of media images, mass duplication and production of images.
In this research, various expressions of image duplication in pop art were examined, based on cases of Korean girl groups` music videos. The correlation between pop art, which has been just regarded as popular art, and pop art expressions in music videos, as well as analysis of their social influences, was also examined, according to principles of visual perception. |
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| Key Words |
| 팝아트, 시지각, 뮤직비디오, Pop art, Visual perceotion, Music video |
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