| Abstract |
| Recently the object of this research inquired into the concern degree about the spirit Ryan flaw aging for the beauty propensity to consume investigation according to the spirit Ryan flaw aging phenomenon of 20. The object of this research performed the survey for 20 which lives in Seoul and Kyonggi area by using the library research and statistics and preceding essay and extra data about the cosmetics availability, cosmetics reality of usage, purchasing behavior, and beauty propensity to consume from June 3rd in 2011 until June 10th and collected 323 parts except insufficient 17 parts of questionnaire among 3 340 part and the statistic processing used SPSS WIN 18.0 program and whether it was the skin of 20 according to this or not it analyze.
The result that it is put through this research and it is analyzed are as follows: The factor of the beauty propensity to consume was classified as the image seeking type, reasonable the consumption seeking type, brand seeking type, and total 4 s factor of the fashion oriented. And in the cosmetics availability, cosmetics reality of usage, and difference of the cosmetics purchasing behavior, the thing having an effect on the cosmetics buyer, cosmetics purchase place, and cosmetics purchase decision according to the concern degree and difference of the thing which it thinks in the cosmetics choice that factor of the beauty propensity to consume was important was exposed to be meaningful whether it classified as the higher rank in which the concern about the spirit Ryan flaw aging is the highestest among 30%, infix 40%, and subordinate 30% based on the average 3.48 of the spirit Ryan flaw aging concern degree and it set the group of the spirit Ryan flaw aging concern degree and it was the skin according to the spirit Ryan flaw aging concern degree. Or not. The result of looking into the difference of the beauty propensity to consume according to the spirit Ryan flaw aging concern degree the image seeking type and fashion oriented were exposed to have the meaningful difference according to the spirit Ryan flaw aging concern degree. But in the reasonable customer premises and brand seeking type, the difference according to the spirit Ryan flaw aging concern degree not was exposed to be meaningful in the significance level 5%. The concern degree of the spirit Ryan flaw aging has an effect on the beauty propensity to consume of the 20th man and woman through the result described in the above and the spirit Ryan flaw aging method being various according to this factor can be proposed. |
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| Key Words |
| 얼리안티에이징, 뷰티소비성향, 20대 남녀, early anti-aging, beauty propensity to consume, in 20` adults |
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