| Abstract |
| This research puts its purpose on trying to determine correlation of nail art trend and domestic fashion brand by analyzing trend of domestic nail art that is establishing itself as a part of fashion and developing at a fast speed in the beauty treatment industry.
Seoul Collections, the collections and more than representative collections in Korea, were selected to analyze fashion trends in this paper. 745 pieces from 9 designers, who had participated in the collections more than 5 seasons out of 6 seasons ranged from S/S 2007 to F/W 2009, were put to use to be analyzed. To assess nail art trends, 787 artworks from 2007 to 2009 which had been included in NAILPIA, one of the nail-specialized magazines published in Korea, were collected. Each piece was classified, assessed, and compared according to colors, patterns, and decorative features. 7 specialists of fashion and nail-art took part in questionnaire surveys to verify the study with objectiveness. The results are as follows.
The research reveals that the frequency of colors in fashion and that of in nail-art have the frequency levels in common except for gray which belongs to N system. The patterns which fashion and nail-art had in common were the ones composed of flowers, geometric figures, stripes and dots. However, characters or illustrated ones were seldom seen in both fashion and nail art. The commonly used decorative elements both in fashion and in nail-art were metal ornaments and spangles. Moreover, there were some differences depending on the characteristics of materials of the decorative elements.
In conclusion, it was evident that there was a correlation between nail-art and fashion trends in Korea. |
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| Key Words |
| 트렌드, 네일아트 트렌드, 패션 트렌드, trends, nail-art trends, fashion trends |
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