| Abstract |
| With more than 100 years of history and while maintaining the traditions, Burberry stands on its own with the traditional brand image of the new sensational design, colors and patterns.
Christopher Bailey has selected 2000 S/S~2001 F/W as the design of original Burberry and 2002 S/S~2011F/W as the design of Burberry Prorsum and analysed the color change in trench coat.
As a result, the research has indicated that so-called `traditional colors` of plaid patterns like beige, brown, navy, red, and black colors expressed classic feelings whereas his design of Burberry Prorsum kept the basic check patterns and colors along with a variety of different colors such as yellow, gold, pink, blue, and green. Moreover, Bailey targeted the young people and combined Burberry`s British identity with modernism by applying colors that match the trend.
The strengthened visual image and the reinterpretation of classics by the seasonal trends through the modern strategy attracted the public attention. |
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| Key Words |
| 트렌치코트, 오리지널 버버리, 버버리 프로섬, 색채분석, Trenchcoat, Original Burberry, Burberry Prorsum, Color analysis |
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