| Abstract |
| This thesis analyzes the symbol system of the Seoul Metropolitan Government that is represented by “Hi Seoul" and "Haechi" through the semantics model of communication. It studies the cases of symbol designs of other major cities in the world, and based on that, examines the problems and achievements of the symbol system of the Seoul Metropolitan Government. The city slogan "Hi Seoul" has not been either perceived or shared in any ways by foreigners, one of the target groups, which is the result far from what the city government has intended. The process of selecting "Haechi" as the city symbol stirred up many controversies, but the meaning that the city government intended to instil is evaluated to be relatively well appreciated and shared by the citizens of Seoul for now. Nevertheless the accessibility to "Haechi" for foreigners still needs to be improved. |
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| Key Words |
| 상징체계, 의미공유, 커뮤니케이션 모델, symbol system, sharing meaning, communication model |
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