| Abstract |
| This study examines the implications of movement in kinetic typography in movie opening titles because such studies were not enough in the past. The reasons why the study focuses on the movement of kinetic typography is that movement is the most characteristic factor in the kinetic typography as media trend changes from static to dynamic. For the analysis of movement, the study categorized it into four: forward and backward (Z axis), left and right (X axis), upward and downward (Y axis), and combined. The study carried out frequency analysis on the 20 opening titles of movies by Kyle Cooper and tried to find out how the subject of opening titles are expressed by the implications that the movement of kinetic typography generates. And the result shows that the movement of kinetic typography has a relationship with the subject of opening titles and it expresses symbolic significance. The study has limitations in that such implications that kinetic typography generates are inferred by a researcher`s personal experiences. In that sense, it is lack of objectivity and need further complementary studies. But, the study has significance in that it uses inductive reasoning and it provides a foundation for deductive reasoning study. |
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| Key Words |
| 키네틱 타이포그래피, 내포적 의미, 영화 오프닝 타이틀, Kinetic Typography, Implication, Movie Opening Title |
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