| Abstract |
| The purposes of this study were to perform item analyses of two scales constructed for measuring images before make-up and after it, to execute factor analyses for finding factor structures of two scale scores, and to examine discrepancy scores between corresponding items in two scales.
Subjects of 482 females aged 20`-50`s were sampled in Daegu city area. For measuring one`s own facial images before and after make-up respectively. Two equivalent forms of SAIFF(Scale for Assessing Images of Facial Features) were constructed, which contained 31 five point rating items illustrating parts of the human face.
The results revealed that the direct application of classical item analysis technique to image scales may be inappropriate and factor structures of two scales were quite different. However significant differences between items of two scales were founded. |
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| Key Words |
| 맨얼굴 이미지, 화장 이미지, 얼굴이미지 측정척도, facial image, make-up image, SAIFF(Scale for Assessing Images of Facial Features) |
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