| Abstract |
| Nowadays, there are huge mobile devices that can access to internet. therefore many web contents are tried to fit in mobile web.
As Mobile web service based on web service, it is required to support a same user experience, if they are able to enjoy the same contents through other devices. In this study, we attempt to define Web Identity Style Guide that consist of Web interface and identity. As considered web identity, we refer to literature research about web style guide and mobile web. We found out what relations are between Web and Mobile service. Moreover, we identified the similar and different components.
As a result, we proposed component characteristics of Mobile web style guide. Therefore we categorized similarity and differentiation. The similar component of BI and visual design has both in web and mobile.
Information architectures and layout systems have differentiation between Web and Mobile. These differentiation are related to mobile environment such as screen size, mobility and small memory size.
Web identity is in a desktop web and mobile web. Therefore, when considering a differentiation and similarity, brand image will be able to effectively communicate. |
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| Key Words |
| 아이덴티티, 웹 스타일 가이드, 모바일 웹, Identity, Web Style Guide, Mobile Web |
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