| Abstract |
| Today, the South Korean cinema is successfully settled as the center of the South Korean popular culture with the significant development of both quality and quantity of its production. Having faced the onslaught of Hollywood as other national cinema industries, the higher share of the South Korean cinema is emphasized as a rare phenomenon internationally.
As the growth of the South Korean cinema industry, it creates an infinite competition followed by rushing in making its unique website as marketing tool for each movie in the film market. In today, the promotional website for the South Korean cinema is capable of expanding one`s dimension or aspect and perception. Furthermore, it has expanded emotion and senses through providing varied film information, sensitive concept, storytelling, and visual design to the netizen.
As a result, the expansion of sensation and space brings changes on the netizen`s thoughts and the media itself followed by the netizen`s tendency of identifying the real to virtual world and offline to online. According to these changes, the netizen can be so easily put themselves into cyber experience space through the promotional film website creating distinctive experience and impression by combining both individual`s mental picture and the cinema as the popular culture throughout the internet. Then it functions a circulation of sensation and experience over the film website.
Therefore, the promotional film website should be recognized as unified organic body consisted of the various information and sensibility. Furthermore, it should have a distinctive characteristic in order to communicate with the netizen. Namely, the website must be understood as a sensitive cyber experience space where people meet various media and culture. Also, it must be accompanied the development of the promotional film website with a concept and property accordingly.
In this paper, the South Korean film website consisting of its visual elements of layout and interface and emotional characteristics of film concepts and storytelling by analyzing a reasonable design approach of the website, should promote the film in creating successful harmony of the cultural characteristics and the individual images for its continuation of primary position. |
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| Key Words |
| 영화 웹사이트 디자인, 콘셉트, 스토리텔링, movie website design, concept, storytelling |
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