| Abstract |
| Typography also has power to spread out continuously by printing or mirror the times. Therefore, promoting a modern sensibility and customer satisfaction should be evenly active infunction always. Identity which could be stamped on people`s memory is determined and content character and package level is revealed by `space expression. Likewise has many different types and calligraphy which has diverse type to express and apply with is mainly changed by applied forms and the space`s role. Thus, it is true that the study about the independent and strongly inner-direction factor is less than it should be. The first purpose of this study is finding out what is relationship between design factors from Korean calligraphy`s formativeness and the space.
Secondly, the purpose is finding out how the esthetic, formative factor which is born from the Korean alligraphy` formativeness could change a market Thirdly, the purpose is presenting the possibility that could create new added value traditional label-design brand. In this circumstance, label-design` character show the possibility that calligraphy and the space formative factor in could be the bridge to globalization and brand The range of this study covered each enterprise`s case produced till 2010 among the domestic traditional alcohol label design and Korean calligraphy. The methods were mainly lite rature search, precedent studies, national international label-design case through comparative analysis
The character by region and design formative factors was reviewed to maximize Korean letter`s beauty; relationship between calligraphy and the space in the Korean traditional alcohol label-design.
Through this analysis, design matters could impact in large portion of Korean traditional alcohol industry.
I would like to share the issues and to suggest an improvement and study expected effect by optimized calligraphy and space in the traditional drinks. |
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| Key Words |
| 여백, 전통주, 캘리그라피, Marin(White Space), Traditional Wine, Calligraphy |
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