| Abstract |
| Korea is a world-unprecedented rapid transition to an aged society. So, it forecast real demand moment of aged industry in 2020, and domestic aged population ratio is expected to reach the highest to 38.2 percent by 2050. Rapid transition to an aged of population brings about diverse society and economic changes. Especially, Silver-friendly industry is showing rapid development at times growth of new-silver generation who has an economic power. New-silver generation is experienced consumer than the consumer any class. So, it demands the emotional approach that out of a material value sufficiency for their needs.
Since the information society, importance of color is getting bigger with changed to emotional society that impacted importance of sensibility area. But, a study that about new-silver who is emerging in a new consume of people is weak. Accordingly, this study is examining research trend about people of new-silver generation and analyzing color of preference through survey. And, it present fundamental data of appropriate color usage plan for them on analysis of survey. |
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| Key Words |
| 뉴실버세대, 색채, 선호특성, new-silver generation, color research, color preference, preference characteristics |
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