| Abstract |
| The purpose of this research is to figure out the type of modern male`s sexual image which is the key clue to predict 21c men`s fashion market by analyzing men` s fashion through recent TV trendy drama programs that will work as a basic data to dominate the advantage in marketing by dealing with the fast transferring men`s fashion market.
Three drama were selected with a program ratings that exceeds 30% and popular among various range in age through TV trendy dramas from January to July of 2009. Nine male celebrities with distinct characters in each of the drama were selected and their sexual image was analyzed. The sexual image type was analyzed by silhouette, details, materials, color, accessories, and hairstyle and the results are as followed.
The results of analyzing the sexual image patterns of male celebrities of domestic TV trendy dramas shows that nine of the male celebrities expressed diversified sexual images in dramas but the Retro sexual, Cross sexual, and Gastro sexual trait of character were not salient. Rather the Metro sexual with a concept of femininity combined on masculinity and Uber sexual based on transformation of traditional concept are most prominent in modern fashion. |
|
|
| Key Words |
| 남성복, 성이미지, TV 트렌디드라마, men`s fashion, sexual image, TV trendy drama |
|
|
 |
|
Full Text