| Abstract |
| Environmental problem becomes the most important topic in the world, and environmental-friendly is the main topic in domestic exhibition industry. Currently, all industries focus on environmental-friendly exhibition. Domestic exhibition industry has quantitative growth, and development condition with environmental-friendly exhibition environment, which is international trend, have to be established when our nation enters the developed country of exhibition.
This study combines 2 concepts, which are environmental-friendly and growth of domestic exhibition industry, and this study suggests the direction of domestic exhibition industry that is necessary to go forward. A range of this study is the suggestion of concept and future of environmental-friendly exhibition through theoretical consideration, and also suggestion of implication through the case of exhibition center in this nation and other country is also the range of study. With these 2 ranges and existing examples, this study discusses about future plan for the introduction of environmental-friendly elements.
This study analyses the cases such as case of environmental-friendly exhibition center from Germany, USA, and Australia, and case of COEX and Expo that are representative exhibition center in this nation. This study examines how environmental-friendly exhibition is processing, and this study deducts 4 implications, which are the support of government, role of participants, connection among government, industry, and academia, and international cooperation, with analyzation on the above. For the last, this study suggests future plans for the introduction of environmental-friendly elements for exhibition industry. First, Exhibition booth for environmental-friendly exhibition. Second, introducing environmental-friendly to facility in the exhibition center. Third, advertisement of exhibition and environmental-friendly marketing.
Although environmental-friendly exhibition is not activated in this nation, necessity of environmental-friendly exhibition is sympathized in all industry. Interest and expectation for this are high. Environmental-friendly exhibition is continuous process by all of exhibition industries, and study related with government, industry, and academia and effort of exhibition industry should consistently combined to activate environmental-friendly exhibition. |
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| Key Words |
| 친환경, 전시산업, 친환경 전시, environmental-friendly, exhibition industry, environmental-friendly exhibition |
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