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Vol.30, No.0, 157 ~ 166, 2011
Title
The Effect of Psychic Factors on Sharing Private Information in Liminal Space
이민주 Lee Min-ju , 김재영 Kim Jae-young , 성정환 Sung Jung-hwan
Abstract
A variety of interactive media that had to need private information is generated in these days. the extended concept of liminal space is valid, and sharing of private information is essential for approaching to the liminal space. However, users don`t approve an unconditional provision of private information due to perception gap in a diverse network. In theory, therefore, We understand `the relationship between a space and a psychic distance`, and discuss pshchic factors that have influence on public information in the liminal space. And to conclude, factors that decide a psychic distance in liminal space are environmental perception factors and relationship ones. Concretely, the first factor is the level of closeness, and the second is the environmental stimulus, the third is the brand image of space. The level of closeness decides an attitude of users approaching to interactive media. If concentration of closeness are stronger, users will share important information easily because of weakened psychological barriers. the environmental stimulus and the brand image have a effect on correlation of perception and attitude. the environmental stimulus decides an attitude of users through determination a perception distance with other people. The brand image forms positive/negative mood on space, and has effect on decision of whether users operate medium or not.
Key Words
역공간, 심리적 요인, 사적정보, Liminal Space, Psychic Factor, Private Information
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