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Vol.30, No.0, 103 ~ 113, 2011
Title
A Study on Advertisement based on the elements of public art
방승애 Bang Seungae , 윤준성 Yoon Joonsung
Abstract
Advertisement and public art have a commonality of `publicity` each other. It reveals the close association between both when advertisement appropriates artistic style from art works and the opposition too. These two areas have characteristics that do not intersect each other. The message of advertisement is clearer than art, but art is so vague to analyze through only one point of view. However they have been developing and resembling each other. The trial to find out the connectivity between them is culturally valuable. This paper focus on the juxtaposition between the advertisement and 1990`s a new genre public art. The specific keyword of a new genre public art is `participation` and `intervention.` And this paper analyze the examples of advertisements based on the elements of public art.
Key Words
광고, 공공예술, 하이브리드, advertisement, public art, hybrid
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