| Abstract |
| This paper is analyzed the successful fundamentals of design management strategy from case studies of corporates such as Kia motors, Samsung Anycall, Chungjungwon, Hyundai Card, Starbucks, and Sony. Design management contributes creating cultural life and concurrently achieving corporate purpose through new visions and value creations which is a combination of rationality and originality as interacting design area and management area. In addition, the indispensable of design management has been emerged nowadays. Design management in a business organization is extremely broad, and must be continuous with concrete data. Thus, it has to be divided a functional business form by a specific strategy and play an important role in the new partner to build an effective business model.
These case studies established the successful design strategy which is well structuring the systematic design-network and efficiently managing the brand image from analyzing the user`s needs and their life styles as an element of design management. This research is presented the mean of design management as a managing element to build a successful business model and proposed an appropriate application plan through the case studies. |
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| Key Words |
| 디자인 매니지먼트, 디자인 전략, 비즈니스 모델, Design Management, Design Strategy, Business Model |
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