Abstract |
City color design has become a crucial design element for adding both emotional and functional value to a city`s image. The addition of a creative `soft` touch for cities contribute not only to the marketing strategy for the city itself, but eventually enhances the nation`s image as well, leading to an increase in tourism and investments. In this thesis, London and Paris have been selected for researching as benchmarks to establish a city`s color design strategy. |
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Key Words |
도시색채경관, 도시브랜드, 도시색채디자인, 도시브랜드리사이클링, 런던, 파리, city colorscape, city brand design, city color design, city brand recycling, London, Paris |
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